PaySa پیسا , payments ecosystem

Paysa-introA concept multilingual branding exercise leveraging the power of midjourney for imagery; forging the visual language of a payment app eco-system. This is one of those exercises that came to eventual fruition after a quick skirmish on Adobe illustrator and Figma whilst plucking relevant imagery from midjourney for photography. Thos extremely happy peeps are not hard to find on stock websites, yet easier to get the imagery you need if you know your prompt game (fingers/hands accuracy not guaranteed).

 

Walkthrough vs Coach marks

An incremental evolve from skuemorphic to flat/hybrid design ideology is a proof that an average smartphone user of today, is familiar with the basic idea of gestures, controls and behaviour. Creating opportunities for more minimal and to the point experiences..

When designing an app, it is paramount to devise a UX strategy which coincides with user’s comfort and familiarity. The idea is to design something that is intuitive, and translates in to an experience which has a minimal learning curve. This dictates as a basic rule of avoiding verbiage that might elude the user’s comfort zone. It is also a big reason why it is recommended to stick with the OS’s specific design guidelines when designing a native app. Walkthrough vs Coach marks

Breaking the 72dpi myth: Blues of mobile/screen UID

I thought I should address this in my own simple way. So I will keep this as simple and concise as possible, without delving in to too much details.

Since the beginning of my career in digital design, I have always considered the 72 dpi as the standard medium for designing digital artwork/graphics. This mantra of 72 dpi is for digital and 300 dpi is for print was never really widely questioned and maybe out of procrastination or pure ignorance, I was never bothered about this in the kick off of my career and to ask the origin or science behind the 72dpi rule. Breaking the 72dpi myth: Blues of mobile/screen UID