The user experience (UX) is an important part of any business. As a consumer, you’re probably aware of this fact. If you’ve ever used an app with terrible UX design, then you know just how frustrating it can be—and that frustration can quickly turn into the app becoming your least favorite thing in the world. But why does good UX matter so much to businesses? Why should they invest in creating a great user experience when what they want is more sales? The answer is simple: because it will help them grow their businesses and make more money. In this guide, we’ll explain how UX impacts your business as well as how to improve it!
An intuitive interface is defined by it being in balance with the ecosystem that surrounds it's user.Sherjeel Javed
There had been quite a lot of pet projects as far as I can remember, but none stuck around and felt home as much as this. Surprisingly went through, the whole 9 yards with developing this book, but of-course with immense help from the closest people around me & my wife.
As a designer we play a major role in developing trust towards a brand. UX is no different and following are the pillars of trust building for any designer;