The user experience (UX) is an important part of any business. As a consumer, you’re probably aware of this fact. If you’ve ever used an app with terrible UX design, then you know just how frustrating it can be—and that frustration can quickly turn into the app becoming your least favorite thing in the world. But why does good UX matter so much to businesses? Why should they invest in creating a great user experience when what they want is more sales? The answer is simple: because it will help them grow their businesses and make more money. In this guide, we’ll explain how UX impacts your business as well as how to improve it!