Designing an identity is a huge responsibility for any designer out there, since whatever we come up with shapes up the image of the business and acts as a face for the business itself.
Make the logo bigger!!
Logo is one of the most significant element in the equation of any product/Business’s image development and to potentially bend customer decision, aligning them with business goals. Some people I have come across do not recognise this potential of a brand identity hence becoming cheapskates seeking fast and cheap work. Some novice designers also take advantage of this mindset to unintentionally(sometimes) ripoff such people offering some of the most hideous looking and cringeworthy logos out there.
“aye look!, we have to get these business cards and flyers made and by the way can we slap in a small logo with that aswell?”
Whom shall reign the power?
Logos have a great power if implemented properly and will become an asset to any business, having said that, hiring a professional designer is important to initially make sure the formula works on the other end.
Usually the process of creating this small but powerful graphic becomes a bit rocky. A crucial part to making the journey as smooth as possible to is communicate in a clear and concise manner. I would suggest to understand the requirements and the background of the company and owners, than to create designs out of your a*s and use gimmickry to sell it to the client.
Two’s a crowd
I remember once in design school, we presented our teacher with two different ideas for an assignment with two completely different directions. She rejected both and reacted by simply saying..”If you’re not too sure about your ideas, neither am I”.
This meant that exploring and experimenting is for the kitchen, but don’t come to the dinner table with an undercooked steak. Designers are meant to do the heavy-lifting and should not expect client’s to make decisions for us.
The “Dog ate my homework”
Design is an iterative and ever evolving process and when it comes to creating a proper identity that you think fits the brand’s image well, then I believe you must’ve done your fair share of homework & hard work to match the refined image carved out in the end.
Presentation of the final image with a backstory complements the design even further and also helps clients understand the sweat & blood shed behind the desk instead of recognising it as a mere task rendered with x amount of time.
Humility and a thick skin (Great combo)
As a designer I helplessly keep investing dearly in to an idea, almost like its the love of my life and then getting shot down for them feels like being cheated on. It is a form of betrayal. I learnt that keeping my chin up and sometimes realising my mistakes by stepping down my ego a notch makes the world a better place.
This also happens in the fast paced commercial world where our very utopian ideas for implementing process & fermenting ideas takes a toll and as a result we become robots, churning out designs like a machine.
So sometimes just take a step back, and listen to critiques and suggestions a bit. And most importantly realise your mistakes in order to correct them
On the end note…Here’s a funny video about Hitler