An incremental evolve from skuemorphic to flat/hybrid design ideology is a proof that an average smartphone user of today, is familiar with the basic idea of gestures, controls and behaviour. Creating opportunities for a more minimal and to the point experiences..
When designing an app, it is paramount to devise a UX strategy which coincides with user’s comfort and familiarity. The idea is to design something that is intuitive, and translates in to an experience which has a minimal learning curve. This dictates as a basic rule of avoiding verbiage that might elude the user’s comfort zone. It is also a big reason why it is recommended to stick with the OS’s specific design guidelines when designing a native app. … Walkthrough vs Coach marks